I’m Candice, a multifaceted creative with a passion for crafting compelling visual stories. Not a jack of all trades, but a master of many, I bring 18 years of industry experience and a design degree to the table, along with an unrelenting eye for detail and a deep love for bold, thoughtful visual narratives.

My journey has taken me through branding and event experiences in design agencies, editorial spreads in fashion magazines, and the fast-paced world of e-commerce and digital marketing. At the core of my career lies Art direction,  particularly within retail where I’ve led fashion, beauty, and homeware campaigns from concept to completion across TV, social media, digital platforms, and beyond.

Driven by ideas and obsessed with craft, I’m a conceptual thinker and creative perfectionist who thrives on pushing boundaries. My goal? To create work that isn’t just visually striking, but purposeful, disruptive, and unforgettable.