Athleisure

For the Woolworths Athleisure Campaign, I conceptualised a look and feel that seamlessly blended performance with everyday life, reflecting the modern balance between movement and lifestyle. Drawing inspiration from natural textures, clean lines, and a neutral yet energised palette, I developed a visual identity that felt both aspirational and accessible. The design execution translated this vision across every touchpoint. The campaign rolled out cohesively across in-store, social, and online platforms, creating a unified and contemporary fitness and lifestyle story.