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RE: Denim 'Show them' campaign

A campaign celebrating the confidence you feel when wearing RE: Denim, ‘Show Them’ embodies the spirit of rising to challenges and defying convention. Centered around three women who live this ethos daily and inspire others through their self-assurance, the campaign champions authenticity and strength. I brought this vision to life through bold, confident visuals and a powerful campaign line that evolved into a motto of empowerment, encouraging everyone to show the world exactly who they are.

Concept / Moodboard / Art direction / Design / Look & feel / Typography / Copy direction / Motion direction / Digital rollout / Pre-production / Post-production / Billboard design / Content

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© 2025 Candice Prinsloo

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