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RE: Denim 'Show them' 2.0
For the second installment of the RE:Denim Show Them campaign, we invited the public to share their interpretation of ‘Show Them’ through an open casting call. Participants entered via a social media post, showcasing who they are and what confidence means to them. From these entries, we selected our top 20 finalists, who went on to become the faces of the RE:Denim campaign.
Concept / Moodboards / Art direction / Look & feel / Design / Typography / Motion direction / Digital and print layout / Pre-production / Post-production
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