Studio.w SS19 campaign

Woolworths’ premium fashion label, Studio.W, launched its Spring/Summer ‘19 campaign, inspired by timeless design and modern sophistication. I conceptualised a clean, elevated visual direction that reflected the brand’s refined silhouettes and statement prints. From concept to print and digital execution, I created a cohesive look and feel across all touchpoints, delivering a bold yet effortless expression of contemporary workwear.

Concept / Moodboard / Art direction / Design / Look & feel / Typography / Motion direction / Pre-production / Post-production / Digital rollout