Woolworths partnered with leading South African designers Rich Mnisi, Thebe Magugu, and Sindiso Khumalo to create an exclusive capsule collection that celebrated local creativity and contemporary design. I developed the campaign’s look and feel, shaping a distinctive visual identity that reflected each designer’s unique aesthetic while maintaining a cohesive brand story. From concept, shoot and design through to online executions followed by a runway showcase at SA Fashion Week, I ensured a seamless rollout that captured the energy of this exclusive collaboration.