Woolworths Beauty Summer Escape
The concept of Woolworths Beauty Summer Escape, was a world where beauty meets food, and the everyday supermarket transforms into a playground of sensory delight. Inspired by the playful, familiar world of supermarkets, reimagined through a sleek, high-fashion lens - this experience invites guests to explore the delicious intersection between beauty and food.
Concept / Mood / Art direction / Branding & signage design / Look & feel / Builds direction & oversight / Styling direction & oversight
The invite
The invite photoshoot takes its cue from the event’s core concept: the unexpected harmony between food and beauty. The visuals blend decadent pastries with rich lipsticks, creamy eyeshadows, and glossy textures to create artful compositions that feel both delectable and intriguing.
The event
The Glaze Room
Inspired by the charm of a supermarket bakery, this activation serves up beauty fresh from the oven. Rows of croissants and éclairs meet displays of glossy lipsticks, highlighters, and eyeshadow palettes presented under glass cloches and trays.
Straw baskets and crates, once home to cherries and sweet treats, now brim with fruity beauty products — cherry-tinted lip oils, strawberry glosses, and vanilla-scented setting sprays. Multi-tiered cakes reveal layers of compact powders, blushes, and eyeshadow singles, while bread-style displays showcase foundations and concealers in a spectrum of skin-inspired shades.
The space playfully blurs the line between a bakery and a beauty counter, turning indulgence into an experience that’s both delicious and desirable.
The Glowcery
The Glowcery reimagines the frozen food aisle as an immersive, chill-infused beauty experience. Fridges are stocked with hydrating serums, mists, and masks; ice sculptures and crushed ice displays showcase cooling skincare essentials like jade rollers and gua shas. At the center, the Wbeauty Glow Bar serves personalized “skin elixirs” tailored to individual needs, while the Skin Pantry offers a bespoke skincare formulation experience — creating custom routines designed just for you. The activation celebrates freshness, hydration, and radiance — proving that beauty is best served chilled.
Eau de Market
A playful, visually striking fragrance zone inspired by the vibrancy of a high-end fruit and veg market. Here, scents meet sensorial storytelling, crates of citrus, clusters of herbs, and sculptural fruit displays that double as fragrance showcases. The result is a fresh take on perfume testing: colourful, modern, and immersive. Part gallery, part gourmet market, it’s a feast for the senses and a celebration of fragrance in full bloom.
Media lunch
The media lunch carried through the event’s playful beauty-meets-food narrative, transforming a simple meal into a sensorial summer experience. Guests were greeted with dishes served on gleaming chrome trays, blurring the line between culinary artistry and beauty counter luxe. Salad dressings arrived in delicate tinture-style droppers, while salt and pepper were tucked inside makeup compact–inspired cases—small, witty details that invited a moment of discovery.
Even the name tags became part of the story, presented as elegant tubes reminiscent of luxury body lotion, further merging the worlds of beauty ritual and dining.
The result was a deliciously immersive experience that surprised and delighted at every turn—an unexpected fusion of flavour, texture, and design that celebrated beauty in all its forms. A fresh, modern take on a summer lunch, where every element invited guests to look twice, engage their senses, and enjoy a world where beauty and food meet in the most imaginative ways.
