Summer greats

The SS/24 “Summer Greats” campaign celebrates all the moments that make the season unforgettable — the early morning dips, the first spark of blitz, open toe season, new tan lines, and that first Dezemba clink. Each detail captures the essence of what takes summer from good to great. This campaign was crafted to bring Woolworths fashion and home to life by celebrating the everyday rituals and joyful spontaneity that define the season.